Roll Up is a pop-up bicycle parking valet service for progressive Melbourne events, openings and festivals.

Requiring no permanent infrastructure, Roll Up fits on the street, footpaths, ovals or just about anywhere. We take care of everything, including pop-up infrastructure and staffing to accommodate 200+ bikes.

Bicycle valet is a proven way to encourage active and sustainable transport. Run by bike riders for bike riders, Roll Up enhances the rider experience, rewards sustainable transport choices and promotes health through physical activity and community engagement.

Roll Up, Roll Up!

Roll Up is ideal for music festivals, community events, outdoor cinemas, sporting events, environmental events, exhibition openings, cultural events or any occasion that brings people together.

Established by the Squeaky Wheel in 2011 with funding from the VicHealth MOTION program, Roll Up’s cycling roots are now lovingly continued by Bike n’ Blend.

How can we help?

We’ll ensure your audience and the bike riding community know all about your event. We manage everything including:

  • Roll Up Bicycle Valet infrastructure including marquee, VIP reception area with red carpet, signage, bicycle racks and uniforms (fencing may also be required)
  • Notifications via our Facebook pages
  • Bicycle valet service
  • Trained handler and receptionists
  • Transport, 1 hour bump in and 1 hour bump out
  • Administration with option to survey your audience (eg bike usage, barriers to riding etc)
  • Public Liability Insurance
  • Options for cross promotional activities (e.g. tell your audience about bike rider ticket deals, membership offers, onsite promotions etc/)
  • Post-event report including attendance numbers and user feedback

Let's roll!

With Roll Up you’ll be promoting active, sustainable and equitable transport to your event. What are you waiting for? Get on the road to making your next event a memorable success with Roll Up!

Minimum 6 characters