We have worked at numerous events in which brand promotion and lead generation are the primary goal of the client. Some such events include trade shows and expos, at which a huge number of guests pass through in massive waves, to peruse the many services and businesses on offer. If you’ve ever been to one, you’ll know that this can be quite overwhelming! Using our bikes is a fantastic way to literally stop people in their tracks.
This was beautifully demonstrated last year when working with Sidekicker – an on-demand staffing platform hiring qualified staff to complete hourly or daily jobs. They are a business that began around the same time as us, and as we’ve grown, they too have expanded rapidly, and provided us with super staff during our busy smoothie seasons.
Sidekicker hired us for the largest events and meetings trade show in Australasia (AIME), and were overwhelmed by the response they received. Megan Linton, Head of Sales and Growth said:
“…the feedback and engagement we got completely exceeded our expectations! Everyone who walked by had to stop to have a conversation with us, take photos or get on the bike themselves. We had people coming over telling us, ‘I heard about the bike and I had to see for myself’. Thanks to Bike n’ Blend’s help it was such a success that we won Best New Exhibitor stand. Thank you guys, you changed the game for us with your product and service.”
Our blender bikes can certainly engage and excite guests to see measurable results like this, and this has been proven over and over at events around the country.
This event was all about Sidekicker. And we can do the same for you – adding optional extras such as branding the bikes, cups, and tables with your logo and providing staff who are experienced and skilled in engaging your guests in our quirky, healthy, memorable way.
